Context After developing the visual identity for Ruimtezicht, the next step was translating the brand principles into a digital experience focused on clarity and accessibility. Ruimtezicht guides people through spatial questions in an approachable, hands-on way. The challenge for the website was to capture founder Lieselotte’s straightforward and highly personal way of working in an online experience centred around hospitality and clarity.

Result The result is a customer-friendly website that clearly communicates what Ruimtezicht does, for whom, and how. Instead of relying on abstract explanations, visitors are guided through recognisable situations and practical scenarios, making the content easier to understand and more relatable.

Iconography & tone of voice A direct tone of voice, supported by custom illustrations and iconography, reinforces the accessible and no-nonsense character of Ruimtezicht. Complex topics feel less technical and more human through concise copy, supportive visuals and clear communication. The tone remains transparent, approachable and professional — fully aligned with the way Ruimtezicht communicates offline.