BOSSY, the first Flemish magazine for entrepreneurial women
Strategy, Identity, Editorial
Context Emmanuelle La Wally is a hair and beauty salon, with a strong focus on natural products. She wanted to incorporate the herbal ingredients of her products into her identity, while keeping a luxurious and distinctive vibe.
Concept Playing off the greenery and vintage vibes of the salon, the branding is a mix of gold-foil embossing and playful botanical illustrations, which can be found in and outside of her salon; from gold embossed packaging to her custom made gold light box.
Result The design evokes the experience Emmanuelle hopes to offer each customer she welcomes into her salon: a moment of tranquility, elegance and natural care products.
