

Valke Vleug, a vineyard in total harmony with its surroundings
Identity, Packaging
Identity
Goedmoed
Animation, Joren Peeters
Context Goedmoed is a mourning and loss counseling practice for children. We helped with a name and identity that is friendly, approachable and supportive. Hereby we aim to lower the threshold for seeking professional help.
Concept & Design Our aim for Goedmoed was to lower the threshold for seeking professional help by designing an identity that was friendly, approachable and supportive. The various hand illustrations are a metaphor for the comfort and support Goedmoed provides its patients.
Goedmoed
Animation, Joren Peeters