KAAP, the first nomadic arts centre in Belgium
Strategy, Identity, Digital
Context Goedmoed is a mourning and loss counseling practice for children. We helped with a name and identity that is friendly, approachable and supportive. Hereby we aim to lower the threshold for seeking professional help.
Concept & Design Our aim for Goedmoed was to lower the threshold for seeking professional help by designing an identity that was friendly, approachable and supportive. The various hand illustrations are a metaphor for the comfort and support Goedmoed provides its patients.
