Oskar, shaping places with people in mind
Strategy, Identity, Digital, Space
Context Wilder brings the beauty of untamed nature back to your garden, with a strong focus on sustainability and personalisation.
Concept & Design Wilder focuses on connecting context with nature, concept with emotion, thinking with feeling. The identity aims to visualize these dualities by combining the idea of structure with a sense of beauty. Duotone images help to create a distinct visual world, while subtle poetic touches in the tone of voice inspire you to look at your garden with a fresh pair eyes. Fresh, fluorescent green as the principal color helps bring across the young, bold and driven energy of its founder.
Result With a fresh and future-oriented look to match its attitude, Wilder is ready to reimagine the outdoors!
