ROMY, welcome to a flavourful Wonderland
Strategy, Identity, Packaging, Space
Context citibee is on a mission to discharge public space by shifting parking spots and lots towards comfortable and safe mobility hubs. For people, by people, citibee commits to organising these hubs efficiently and with attention to social impact and building on value of a shared-economy. They ensure 24/7 maximum occupancy as flexible parking lots, shared-service platforms and locations for initiatives with a social relevance.
Concept & Result Our goal was to create a bright identity that brings humanity and a positivity into an otherwise grey and spiritless environment. By using words and colours that aren't normally applied to parking lots, citibee's visual language sparks joy in their buildings, making them places to stay rather than places you want to leave as soon as possible.
