DESOLAAT, a photography book of reality at its purest
Editorial
Context With over two centuries and seven generations of experience, Baeten & Co is a leading Belgian company in terms of pure traditional high quality beef dripping. Beef dripping, or 'ossewit' in its native tongue, is what gives Belgian fries their distinct flavour loved by many.
Concept & Design We wanted the website to express the quality and pureness of the product and share Baeten & Co's elaborate knowledge of their trade. The art direction needed to be premium but recognisable, highlighting both product and process.
Result Baeten & Co claims its position as thé beef dripping producer for the best Belgian fries, produced with just one — 100% pure — ingredient.
Space To help the brand stand out from competitors, and to emphasise its artisanal values, we designed a mobile 'frietkraam' (fries stand) for events and fairs.
