OYO, a forward-thinking attitude for an ambitious architectural studio
Strategy, Identity, Digital
Context Bossy is an on & offline platform for entrepreneurial women, offering empowering information on life in and out of the office. Available as a biannual printed magazine, it is meant as an accessible guide filled with warm peptalks, experiences from trailblazers and practical advice.
Concept Each issue focuses on a specific theme, which is translated into custom imagery in collaboration with a guest artist.
Result Wanting to appeal to a large range of readers, the Art Direction varies for each issue, while a fixed layout keeps the branding consistent. The identity is also applied to launch events and practical tools such as worksheets.
Context Besides an offline magazine, we helped Bossy develop its online presence to connect with its audience.
