Save The Queen, from artisanal spirits to gin on a mission
Strategy, Identity, Packaging
Context How much should/do you want to earn as an architect? How can you establish a constant, pleasant workflow? And how can you manage your time better? Insert Grondwerk, an on/offline community looking to guide architects towards efficient and inspired entrepreneurship.
Concept Grondwerk helps architects to focus, joins forces and engage in dialogue. Hinting to well-known modular building systems for its architectural target group, the identity consists of a sturdy logo and a modular system from which various icons can be constructed based on the subjects of the course.
Result The result is an identity that communicates its theoretical basis in an accessible manner.
