René De Rop, a brand bursting with positive energy
Strategy, Identity, Packaging
Context With 'Desolate' Iwein De Keyzer made a selection of his most honest street imagery. No smoke and mirrors, just reality at its purest, stumbling over its own feet when no one is watching. It's a book made out of love for the world at second sight. An honest, visual (re)discovery of the world around us.
Concept The publication itself is a versatile object. Its unbound pages allows readers to rearrange, frame or share the photos as they please. The chronology of the book is up to the reader. The photos may be easily removed from the book to adorn a dresser, mantelpiece or any wall you like.
Result A book worthy of framing. Available as a signed limited edition publication of 100.
