WORK KAAP 0 Header 2x

KAAP, the first nomadic arts centre in Belgium

Strategy, Identity, Digital

KAAP, the first nomadic arts centre in Belgium Strategy, Identity, Digital

Context Four cultural centres, based in Bruges and Ostend, were to merge into one new multi-disciplinary arts centre, across city boundaries. A new name and identity were required.

Concept The repeated logo represents the four locations and four disciplines of KAAP as their physical and artistic pillars. Visualised as a strong foundation, but filled with playful and flexible content. The name KAAP, references both its adventurous side as well as its landmark status. The tone of voice is both activating and personal.

Result A comprehensive identity that carries the values of the various individual centres in a flexibel yet recognisable way, applied across a wide range of print and digital media.

WORK KAAP 1 2x
WORK KAAP 3 2x
06
07
WORK KAAP 7 2x
13
12
66037466 10157446031267329 2679786737726652416 o
31