Baeten & Co, from traditional product to authentic experience
Strategy, Packaging, Digital
Context Antenna is a creative digital studio focusing on useful tools and technology. They approached us with a clear brief: how can we reimagine their identity to showcase their skills beyond web design? The new identity needed to convey their technical expertise, pragmatic approach, and commitment to 'digital done right'. Additionally, the brand toolbox needed to provide enough space for their creative team to experiment without being overly restrictive.
Concept The brand's icon mirrors its core values: tailored experiences, a sharp eye for detail and a commitment towards solutions that actually work — essentials of digital excellence encapsulated in the baseline 'digital done right'.
The color palette comprises soft blacks, greys, and a vibrant violet. Applied as gradients, they convey the sense of moving forward; symbolising the digital journey.
