Lara is Superset’s Swiss pocketknife. Having both American and European roots, she balances stamina with sensibility. Lara is a true people person who prefers creating together. Her inner drive to structure, tidy up and make things look good, makes graphic design as natural to her as walking. Design for Lara is also a wonderful way to discover new worlds. Listening and observing help her to grasp the essence of a project, tell genuine stories and find the right design solution for her clients. Lara enjoys working in close collaboration with others. Her aim is to show people that beautiful, durable and carefully crafted design is always within reach; it doesn’t always need an extensive marketing strategy behind it. Before joining Superset, Lara learned from the best at Base Design Brussels and New York, travelling the world and working for international clients of all sorts. Lara is also a dedicated teacher of Visual Design at LUCA School of Arts in Ghent, where she loves teaching her students as much as learning from them.