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Identity
Context In the Summer of 2014 a competition was issued for the first contemporary art and architectural triennial of Bruges. Amongst six other design agencies Superset was chosen to design a full-on identity & campaign for the first edition. This edition was set up around the idea of 'What would happen if the five million tourists who visit Bruges decided to stay'.
Concept The identity is developed around five symbols that visualise the growth and the city's explosive, expansive nature; acting as some some sort of extraterrestrial totems for the new city of Bruges.
Result The campaign was well received by the public, the conservators and the city council, daring for Burges and very eye-catching.
Development For the Triennial's third edition in 2021, we developed a new campaign aligned with the edition's theme ‘TraumA’. All about showing what’s behind the seemingly ‘picture perfect’ heritage of the city of Bruges, our imagery evolved to gates that tickle the senses into the city’s uncanny history & actuality.
