Who are you?
Superset is a Ghent based graphic design studio
led by designers Saskia Wierinck, Fran Van de Velde and Lara Berg.
We share the ambition to make the world around us easier and more beautiful through design. The scale of the projects we work on varies from small single-image campaigns to complex identity programs. We always try to maximize the potential of the project, no matter the scale or budget. We are passionate about our job and feel the need to do more than asked, to explore all possibilities and to present something to our clients that they want, without ever realising they needed it.
What’s your background?
Saskia has over 24 years of experience in graphic design. Having led Barlock, an agency in the Netherlands with a staff of 17 people, Saskia is definitely the most experienced of the two. She is flipping ideas like coins while being very hands-on at the same time.
Fran established her own practice called Studio Veldwerk immediately upon graduation. She has worked independently ever since, uniting a variety of skills from intelligent visual thinking to exquisite design-program expertise. Mid 2016, after working together on several projects, they decided to join forces and started 'Superset'.
Lara started her professional career in 2011. After working for a wide range of clients in an international branding studio, she traded Brussels for Ghent and started her own practise focusing on more editorial projects. During that time she began collaborating with Superset for various clients. What started as a few freelance projects grew into a close partnership. Since 2020 she has become an official Supersetter.
Our partnership relies on vivid discussion and excitement. We blindly trust each others instincts and thoughts. We're both designers with diverse professional skill sets and different personalities, a mix of rational and emotional thinking which collectively makes us stronger.
What does 'superset' mean?
Our work is characterized by a combination of aesthetic finesse and strategic process. Simple, beautiful work where function and emotion are considered equally important. We are committed to delivering made-to-measure solutions for our clients; in fact, we think our client-focused approach is what makes us stand out.
We value collaboration, with each other, but more importantly, with our clients. We believe the best results are built on trust and aim to build long-lasting relationships with our clients. We have seen our clients feel empowered and confident with the communication material we’ve produced for them. Now that's what you would call a ‘Superset’, right?!
What does it cost?
Let’s just talk about that, we’re kind people as are our prices. We always determine the ambitions and possibilities of your project in order to make an individual proposal.
Are you any good?
Our friends think so! But actually, we’re not sure they know exactly what we do. More importantly our clients have seen their businesses grow, and are proud to have our work represent them, often they become friends and ambassadors. We’re pretty proud about that.
Do you take interns?
We are always looking for like-minded people to collaborate with. We offer internships from time to time. Please feel free to send us your portfolio (less than 10MB) to email@example.com and a couple of words on what is your definition of a 'Superset'.